Sociology of The World Cup – Capitalist Pigs and Political Opportunity

So there was this relatively uninteresting tiff between Terry Eagleton (football is the crack cocaine of the masses!) and Dave Zirin (but football is fun… which is, by the way, why it works as presumably crack cocaine of the masses, if it weren’t fun, no one would care).

Anyhoo, I have just finished reading Gabriel Ondetti‘s Land, Protest, and Politics: The Landless Movement and the Struggle for Agrarian Reform in Brazil which is a history of the ups and downs of the MST using the political opportunity theory of social movements. The book is less an entertaining read than Wendy Wolford’s as there are fewer descriptions of actual occupations and no interviews with settlers, sem terra or MST and other leaders.

Basically, Ondetti argues that by and large, the ebbs and flows in movement mobilization, in the case of the landless movement, are well explained by the political opportunity structure: the rise of the movement for agrarian reform when political space opened up at the end of the military dictatorship, why the MST grew during the following conservative administration while other movements declined (answer: because the tactical choices of using occupation and getting land for those who had participated in occupations sidestepped the free rider problem and because land is something you can actually occupy as opposed to gender wage equality or labor rights), the major takeoff period followed by decline as the Cardoso administration engaged in strict crackdown, and the resurgence with the election of Lula.

Now, what does this have to do with the World Cup? Well, the World Cup may very well constitute a structure of political opportunity for demands for agrarian reform in South Africa, as noted by Raj Patel:

“The poor are being used by the World Cup. But the other point I wanted to argue was that World Cup can also, in a clearly asymmetric way, be used by the poor. This isn’t a story that makes it either to the press, or to the analysis about the ills of Fifa. Protests in Durban recently have tried to get the world’s press to shine a light on how apartheid remains, and to provide cover for street marches that would have been illegally shut down in the past.”

He gives this example:

And specifically as well this example of World Cup activism by The food Sovereignty Program in favor of agrarian reform:

“The needs and challenges faced by small scale farmers in South Africa have not been taken seriously by the South African government. In times of huge government spending on the 2010 FIFA World Cup, the Right to Agrarian Reform for Food Sovereignty Campaign (Food Sovereignty Campaign) arranges a march to parliament to remind the politicians of the urgent needs of marginalized farm workers, emerging farmers, farm dwellers and landless people.

Demands are going to be handed over to President Jacob Zuma, the ministers of Agriculture as well as the MEC for Human Settlements. The main demands include land redistribution, an end to the commercialization of water, decent public housing for all, that government supports a move towards more sustainable agro-ecological agriculture and stop the experiments with genetically modified organisms in South Africa.”

One could argue that, in terms of tactical repertoire, marches during the World Cup make sense as no government would want to crack down brutally on protesters while the world media are watching. Usually, crackdowns and clean-ups occur before international events. Once these events are under way, governments try to be on their best behavior.

Global events give an opportunity for groups that are socially excluded or marginalized to make themselves heard on a global scale in a relatively safe fashion. The agrarian reform issue is indeed a global one.

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