The Visual Du Jour – “What?! I’m Not Doing Anything!”

So, the National Geographic regularly publishes the Greendex (Green Index) with 19 countries, ranking them in terms of low Greendex (the “bad” countries) or high Greendex (the “good” countries):

“This is the fourth year National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress toward environmentally sustainable consumption. The key objectives of this unique consumer tracking survey are to provide regular quantitative measures of consumer behavior and to promote sustainable consumption.

Why? We want to inspire action both among the millions that the National Geographic brand touches worldwide and among others who will hear about this study. A chief component of this effort is giving people a better idea of how consumers in different countries are doing in taking action to preserve our planet by tracking, reporting, and promoting environmentally sustainable consumption and citizen behavior.

This quantitative consumer study of 17,000 consumers in a total of 17 countries (14 in 2008) asked about such behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus conventional products, attitudes toward the environment and sustainability, and knowledge of environmental issues. A group of international experts helped us determine the behaviors that were most critical to investigate.”

The results?

Obviously, the main issue is the number of countries not surveyed, especially in Africa and the Middle East. These are two big regions to be ignored.

At the same time, it is not surprising to find that core countries rank lower on the Greendex. Our consumption practices are certainly far from green.

Equally interesting though is this:

And on this the article notes a twisted little logic at work:

“The study also demonstrates the perverse logic of sustainable thinking: “People in countries that were the least likely to make sustainable choices … were also more likely to feel like they could have a postive [sic] impact on the environment. People in developing countries, while more likely to report practicing sustainable behaviors, also said that they didn’t feel like individuals could do much to affect the environment””

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